Advertising / Marketing
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Online
Marketing |
Online Marketing is anything you can do to bring traffic to
your site through the Internet. The key is finding sites relevant
to your business that get the most qualified traffic. This could
be your van line, or a directory (ex: www.monstermoving.com),
organizations like the American Moving and Storage Association,
any businesses you network with, the Chamber of Commerce, local
information sites, etc. Reciprocal
Linking
Talk to the people in businesses associated to yours that
refer you business and vice versa.
This could be real estate offices/agents, or
mortgage companies/brokers. Ask them
to put a link from their site to yours for the same thing
in exchange. It's free and can be one of the best ways to
get qualified traffic to your site.
Directory
Sites
National or regional associations for your industry is the
first place to start. Use search engines to search for such
directories if you have never heard of any. Many of these
sites will list you for free, and can be a significant lead
source. Look on the site for information on how to sign up.
Get
listed in Area Information Sites
These consist of local sites about your city, region, county
or even state. It can be a chamber of commerce site, an independent
site about your city, or even a local newspaper website. Check
out the below links to find such sites.
www.chamberofcommerce.com
www.officialcitysites.org
www.newspapers.com
One
method is to just type in www.yourcity.com, .org, or .net,
and see what comes up. Often times you will find some kind
of site about your city.
Another
method to find area information sites is to use the search
engines. Go to a search engine and type in your city's name.
Do this in a few different search engines and go to the most
popular sites found on more than one search engine - this
way you know that the site is getting traffic. Then contact
them see if you can add your web address as a link in some
place on their website.
E-mail
Signatures
Most e-mail programs have a signature feature so you can pre-set
all e-mails that you send to include your contact information,
including a link to your website and your e-mail address.
Also, integrate your e-mail address into your website content.
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